One of the industry leaders in the field of player conversion and reactivation services, Enteractive, joined forces with Spinwise, the renowned global operator which owns many popular brands. The main goal of this mutually beneficial partnership is to ease the process of reactivation of those players whose accounts have expired.
CEO of Spinwise, Peter Kovisars, said: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalized approach to renew their entertainment with our brands. In order to maximize potential LPV across all our player segments, Enteractive will target those audience segments which we've seen will respond better to more direct and personal engagement.”
Andrew Foster, Chief Business Officer at Enteractive, added: “We're excited to be working with Spinwise as their iGaming brands are quickly making inroads in a number of global markets. They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”
A Strategic Partnership
Spinwise's collaboration with Enteractive began last year when the partnership with Winnerz ended after the kickoff. The company decided to take Enteractive into consideration because of the company's advanced reactivation services that can be of great help when it comes to optimizing revenue generation after they realized that their player base is pretty messy.
Enteractive seems like a good choice since the company has more than 12 years of experience in the field of player reactivation and retention. The company is globally recognized as the leader when it comes to revenue generators in the iGaming industry.
Spinwise launched a successful campaign for Winnerz last year, and after the launch, the company incorporated reactivation services into its new brands, Wisho and Trickz. It greatly helped in increasing player retention and loyalty to the next level, with huge help from famous Enteractive's proprietary technology platform (Re)Activation Cloud.
This new partnership allowed Spinwise to rapidly and smoothly integrate its databases of players, along with native-speaking sales agents for each specific regulated market that was able to talk to players. The one-to-one phone outreach was a great strategy to increase the amount of sales and the company's popularity in the markets where it is present.
As it is proven, the CRM customized to each market and player, along with great tools that help in reactivating the players, followed by various responsible gaming tools and approaches, is the best strategy to expand and increase the popularity – so it's not surprising that these two companies decided to do this together.
Source: Miller, George. “Enteractive agrees CRM deal with Spinwise”, EuropeanGaming, September 5, 2023.
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